Case Study
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Telecom Italy

Project

  • The challenge
  • Our Approach
  • Outcome

Case Study

The challenge
The client has a long history of success with traditional direct telemarketing campaigns over the past 20 years. However, they have experienced a decrease in both the quantity and quality of sales. As a result, it has become necessary to introduce some innovations in order to significantly improve the efficiency and effectiveness of their telemarketing operations.
Our Approach
As Telecom encompasses various telemarketing strategies, our primary objective is to harmonize them in order to deliver a consistent customer experience. Additionally, we aim to create a unique 3-in-1 campaign that includes outbound sales, commercial inbound, and after-sales customer experience.